Digital Property Marketing

Who are you talking to? – Target Audience…

CarolVerity — Fri, 11 Nov 2011 21:30:23 +0000

Profile your target audience. You have to know who your website is aimed at. It’s structure and look should take this into account.

Be gentle with me…. I’m a digital virgin!

MikeSebbage — Sat, 08 Oct 2011 12:05:04 +0000

Well, maybe that’s not strictly accurate as I lost my digital virginity a little while ago. But I keenly remember the moment when I was first introduced into the exotic and mysterious world of Internet Marketing. I felt excited, nervous; full of anticipation and trepidation. How to start digital marketing! What’s it like? Does it …

Geo Social: Benefits for Property Pros

MikeSebbage — Fri, 07 Oct 2011 22:49:05 +0000

How can GeoSocial Targeting benefit property professionals? The Internet has changed our world immeasurably over the last 10 years. Nowhere more so than for us as individuals, and as consumers. We now enjoy a greater level of FITO than ever before:- Freedom, to investigate the world from our PCs, laptops, mobiles, and armchairs. To share …

Setting up in Digital Marketing

MikeSebbage — Fri, 07 Oct 2011 21:44:59 +0000

You SO need to know what you are doing! We were asked today by someone who has ‘experienced’ social media and ‘loves it’ how they could set up a business doing social media for people. In short – it might be easy to tweet, post to Facebook, set up your LinkedIn profile, share, relate and engage with …

Social Media – What is it?

CarolVerity — Thu, 06 Oct 2011 19:14:42 +0000

Social Media in overseas property By Carol Mann A brief history of social media in my life. It’s a commitment! I have been chatting on the Internet for 15 years. #fact. Since its inception there have always been tools to communicate on the net, however the last year or so it has gone mental: In …

An Ode to Twitter!

CarolVerity — Wed, 05 Oct 2011 20:50:54 +0000

What can twitter do for me? What does it do for you? Do you really ‘get’ it… or just pretend you do? I tried it once; it didn’t work, no one followed me. So now my name’s just sitting there for everyone to see. I know I should, but sure I can’t; what’s it all …

Planning a website properly…

MikeSebbage — Fri, 23 Sep 2011 12:47:16 +0000

Fail to plan your website you seriously can plan to fail Its is astonishing the number of people who we can physically see becoming ‘enlightened’ when we explain to them the concept of planning their websites properly and the danger of not planning it at all. If you had a plot of land, on which …

Social Media Marketing: To do or not to do!

CarolVerity — Mon, 12 Sep 2011 21:34:29 +0000

To do or not to do social media marketing? That IS the question!Talking to the owner of a very successful business the other day it occurred to me ‘does this business really need social media marketing (SMM)?’ – the immediate, glaringly obvious answer to me, of course, is ‘yes’ – however… I would really like …

Brand v Personality! What are we buying into to?

MikeSebbage — Sat, 03 Sep 2011 15:39:36 +0000

Does it really matter? It occurred to me recently that with the huge growth for businesses in social media and the way major brands are now clamouring to attract our attention across them that there’s a battle going on within their internal departments, third party agencies and own minds as to whether to show personality. With …